I
AI & Automation
Multi-agent systems for operator and business.
- Multi-agent systems
- AI employees
- Sales automation
- Business process optimization
Properlee.ai
Proper Labs · est. 2024
Strategy, capital, and AI
Strategy, capital, and AI
working as one mechanism.
AI-first studio for founders, funds, and Web3 teams.
We are building, advising, and consulting.
$5M+
AUM
$10M+
Raised
50+
Deals
10 yrs
In Tech
8 yrs
In Blockchain
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01 · Expertise
We can help with all 3 pillars.
AI, Web3, and capital — separate disciplines, run as one mechanism. Each vertical lives independently and reinforces the others.
II
Web3 & Scaling
Launch, scaling, and Tier-1 access.
- Web3 project launches
- Macro strategy
- Go-to-market design
- Tier-1 networking
Proper Labs studio
III
Investment management
Entry point into the world of investing.
- Crypto + traditional instruments
- Portfolio design
- Delta-neutral DeFi strategies
- Diversification frameworks
Proper Asset Management
02 · Proof of expertise
Four disciplines, one stack.
- 01
Growth & BizDev.
GTM. Communication with investors, ecosystems and Tier-1 founders. Spotting the things that break a deal before they become critical.
- 02
Web3 and macro vision.
Deep understanding of the crypto market with a macroeconomic lens. Working with a CIO trader with 25 years of experience.
- 03
AI Orchestration.
Designing multi-agent systems. Implementing "AI First" as an operating principle.
- 04
BPMN and operational optimization.
Business process automation. Bringing traditional businesses into digital efficiency.
03 · Ideal client profile
Who I work with.
01
Tech founders & traditional businesses
- Traditional businesses with manual processes
- Companies actively scaling
- Future market leaders
- Teams investing in infrastructure
02
Crypto professionals · Web3 / DeFi
- Web3 companies
- DeFi projects
- Founders and core teams
- Crypto funds
03
Investors & investment funds
- Investment funds & family offices
- Accredited investors
- Tickets from $50k+
- Founders preparing for fundraising
04
Conscious entrepreneurs
- Operators balancing execution, stress, and pressure
- Integrating depth into the material game
- Successful in business but mentally burning out
- Aware that conventional support tools fall short
04 · Cases
Our cases across three domains.
A taste of the work across three domains. Switch a tab to see three cases — Point A to Point B.
Case · 01
B2B cybersecurity consulting
Point A
Sales funnel managed manually. Chaotic CRM processes. Weekly reports took 4 hours by hand. The owner and the sales team were stuck inside the operational work.
Point B
The team saves 35 hours per week. Automated reporting and intelligent CRM in place. Closed 4 new accounts faster. Conversion up by 18%.
Case · 02
Marketing agency
Point A
All project coordination, reporting, and context-passing for 7 employees depended on the founder.
Point B
Automated 65% of recurring tasks with AI agents. Scaled the team without new hires. Three new clients in month one. Reduced the company's dependence on the founder.
Case · 03
SIS AI
Point A
Long and expensive development cycle for 4 products (8+ months). Need to test hypotheses with no budget for a full in-house team, before any investment round, fully bootstrap.
Point B
Deployed a multi-agent system for development orchestration. Built the products three times faster (in 3 months) with only a CTO and AI agents, no new developers hired. Saved ~$100k on development.
05
Architect of Effectiveness.
“I'm building an ecosystem of companies and offering solutions where technology, capital, and people work as a single mechanism.”
06 · True story
At 25 I managed the preparation of an event for the royal family of the Sheikh of Qatar, with a budget over $5 million. It was the largest project of my career at the time. The day before the event, a hurricane started. We were told: postponing is not an option. Either everything is perfect, or the team stays in the country forever. Well, I'm here. We all went an extra mile that time.
Davos · billionaire rooms
Seen Davos from the inside. Sat in rooms with billionaires. Raised millions for clients and my own projects. Received a personal donation from Vitalik Buterin. Built Proper Asset Management to $5M+ AUM. Came back from full zero a couple of times.
“My interesting truth: I know what it is like to be on top and in debt at the same time. To carry brutal pressure and walk through crises.”
Working session
One session.
Diagnosis and plan.
One founder, one operator. We analyze the process, find where it stalls, and build a sequenced plan.
30 minutes. After — discovery and plan of work.