Sasha Antropov.
Someone once called me an Architect of Efficiency and it stuck.
I'm a founder, advisor, consultant, and systems operator working at the intersection of Web3, investments, capital, and applied AI. Developing an ecosystem of companies: Proper Labs, Proper Asset Management, Properlee.ai. Volunteering at United Humanitarian Front.
Four value propositions.
- 01
I scale businesses through AI.
I audit your operations, design the automation, and ship the systems. Outcome: hours back, focus restored to strategy, a leaner team.
- 02
I help Web3 projects and founders scale, grow, and launch.
Positioning, GTM, partnerships, fundraising readiness, and the network to back it up.
- 03
I advise investors on diversification and capital management.
Crypto and traditional instruments. Portfolio design. DeFi delta-neutral strategies. Capital deployed with discipline.
- 04
I help business owners build mental resilience.
Tools and practices for managing risk, holding mental clarity under pressure, and staying effective when it's a marathon with a sprint pace.
True story.
At 25, I managed the preparation of an event for the royal family of the Sheikh of Qatar with a budget of over $5 million. The day before, a hurricane hit. We were told that if anything is not ideal, nobody from the team would leave the country. Postponing was not an option. Long story short, I'm here.
Since then I have seen Davos from the inside, raised millions for clients and my own projects, received a personal donation from Vitalik Buterin, built Proper Asset Management to $5M+ AUM, and come back from full zero. My interesting truth: I know what it is to be on top and in debt at the same time. To carry brutal pressure and walk through crises.
Three verticals. One foundation.
Three verticals, antifragility as the foundation that holds them together.
The operating layer.
Active as Properlee.ai.
- Multi-agent systems
- AI employees
- Sales automation
- Business process optimization
Networks, capital, narrative.
Eight years inside.
- Web3 project launch
- Macro strategy
- Go-to-Market strategy
- Tier-1 networking
Discipline that survives volatility.
Active as Proper Asset Management.
- Entry into investing
- Crypto + traditional instruments
- Portfolio design
- DeFi delta-neutral strategies
- Diversification strategies
Antifragility. Stress resilience. Growth.
Body and mind, trained under real pressure. Stress resilience is a skill. Steel is forged under pressure. What everything above stands on.
Four client types.
Manual processes, ready to scale.
- Traditional businesses with manual processes
- Companies actively scaling
- Companies that want to lead their market
- Companies investing in growth and infrastructure
Web3-native teams that need a layer above.
- Web3 companies
- DeFi projects
- Founders and teams
- Crypto funds
Capital that needs structure.
- Investment funds and family offices
- Accredited investors
- Investors with checks from $50k
- Founders preparing to fundraise
Operators who need clarity, not louder noise.
- Entrepreneurs balancing realization, stress, pressure
- Those who want to integrate the spiritual into the material
- Successful in business but mentally burning out
- Aware that traditional resilience tools don't work for them
Six highlights.
- 01
Proper Asset Management
Built from a CIO's idea to $5M+ AUM in 1.5 years. Legal structure, IR, fundraising machine — all from zero, as Managing Partner.
$5M+ AUM - 02
PureFi.io
Raised ~$2M for a Web3 startup whose founder had zero direct investor relationships. Built BD and IR from scratch, opened a 40+ partnerships pipeline.
~$2M raised - 03
United Humanitarian Front
Raised $2M+ from a personal network when big foundations were too slow. Personal donation from Vitalik Buterin and grants from Polish and Malaysian governments.
$2M+ mobilized - 04
Hilman Ventures
Built a marketplace platform and automation. Cut deal processing from days to hours. $10M+ in deals processed through the system.
$10M+ in deals - 05
SIS AI
Multi-agent orchestration for Web3 product development. Built four products 3× faster, with only CTO + AI agents. $100k saved on development.
$100k saved · 3× faster - 06
Web3 Advisory
$10M+ raised across advisory engagements with Web3 founders and projects.
$10M+ raised
Three ventures. Three statuses.
Proper Labs
The advisory studio. Web3 strategy, capital, applied AI advisory. The umbrella.
Properlee.ai
AI products and multi-agent systems. CRM intelligence. Brobot. The AI arm.
Proper Asset Management
Crypto hedge fund. Managing Partner. The capital arm.
Where I've operated.
Five statements.
- 01
Inner clarity creates external clarity.
- 02
Win-win is not a slogan. It is the only long-term structure that works.
- 03
AI will not replace strategy. It will expose the companies that never had one.
- 04
Capital without discipline becomes expensive chaos.
- 05
Speed matters. Direction matters more.